Remedy's logo: a partially offset R, outlined in red, in front of a dark and forboding forest.

Take-Two’s attorneys assume Treatment’s new R emblem is simply too just like Rockstar’s R emblem


Take-Two Interactive has filed an opposition to Treatment Leisure’s latest emblem, claiming the image infringes on Rockstar Video games’ emblem regardless of the 2 having little in frequent moreover the letter “R” representing a online game writer. First reported by RemedyFirst, the trademark dispute was filed in opposition to two variations of the Treatment emblem (one with the corporate’s identify, one with out) in September with the UK’s Mental Property Workplace.

The UK’s IP guidelines imply Take-Two’s objection to the emblem suggests Rockstar’s guardian firm sees “a chance of confusion by the general public.” Engadget reached out to Take-Two and Treatment for remark, and we’ll replace this text if we hear again.

Treatment revealed its new emblem final spring, describing it as a “refreshed visible identification” that strikes its picture away from a 23-year-old recreation, higher reflecting its present secure of Management and Alan Wake. “The bullet within the letter R within the previous emblem represented the period of Max Payne, however the Treatment of now could be a lot greater than a single recreation; we’ve got a complete portfolio of video games, new and previous,” the writer defined in an April weblog submit.

“It was time to replace and redefine our visible identification to convey extra consistency, showcase our evolution over time, and higher categorical our imaginative and prescient of immediately’s Treatment,” the submit continued.

Treatment Leisure

The icon was effectively obtained. Design weblog Inventive Bloq wrote, “Avid gamers can’t get sufficient” of the brand new emblem. “The brand new Treatment emblem is made out of three letter ‘R’s chopped and stitched collectively as if the letter itself is transferring; the curved proper aspect of the R is formed into an arrow and the factors of the character kind additional arrows, pointing in new instructions,” editor Ian Dean wrote. Social media reactions additionally appeared optimistic.

Satirically, the 2 studios are at present working collectively on a revamp of the sport Treatment’s new emblem is diverting away from. In April 2022, Treatment mentioned it might collaborate with Rockstar on absolutely remastered variations of the primary two Max Payne video games, bringing the oughts-era franchise to a brand new era.

RespawnFirst famous Take-Two’s authorized crew has a precedent of being trigger-happy on attacking IP in a approach that stretches the definition of “infringement.” The writer filed a trademark declare in 2021 in opposition to Hazelight Studios for its recreation It Takes Two. IGN highlighted incidents of Take-Two going after a clothes model known as Max Fayne, an axe-throwing firm in Florida known as Rockstar Axe Throwing and a music guide known as Suppose Like a Rockstar. The corporate has additionally sued GTA modders and the creators of reversed-engineered Grand Theft Auto III and Vice Metropolis fan tasks.

Take-Two briefly bought a style of its personal medication in 2014 when actor Lindsay Lohan sued the writer for utilizing what she claimed was her likeness in GTA V and its advertising and marketing supplies. That case was dismissed the next yr on the grounds that online game parodies are honest recreation.

This text initially appeared on Engadget at


Supply hyperlink