HMD International Groups Up With Mattel and Barbie In New Push to Develop Model


BARCELONA—C’mon Barbie, let’s go make some flip telephones. That is probably not how the music goes, however that is what HMD International is as much as at Cell World Congress. Relatively than announce new smartphones, the corporate introduced that it’s taking its firm in a complete new course. What does this imply for the designer of Nokia telephones?

HMD International licensed the Nokia model again in 2016 and has been making Nokia telephones ever since. Whereas most of its units have been entry-level and mid-range fare, just a few flagships have popped up through the years. It has been some time, although, since HMD has executed something thrilling within the telephone area. With its first worthwhile yr (2023) beneath its belt, the corporate is able to change issues up a bit.

Transferring ahead, HMD will pursue 4 completely different companies. First, it should design and promote its telephones beneath the HMD International model. It says an vital system is on deck for later this yr. Second, it should design telephones for different firms beneath a white-label operation. Third, it should work to attain licensing with different manufacturers, corresponding to its new take care of Mattel and Barbie. And fourth, it should proceed to make Nokia-branded units.

None of those new telephones is prepared for MWC yr. HMD says we cannot see them till July. The occasion’s tagline was, in actual fact, “You do not know what we’re doing this summer season,” and relatively than mock photographs of the units the corporate confirmed blurred-out phone-like shapes.

HMD Global is all about brand partnerships

(Credit score: Eric Zeman)

So far as HMD was involved, Barbie was the largest information of the day. The film could have been a phenomenon again in the summertime of 2023, however HMD is shifting forward with a Barbie-themed, kid-focused flip telephone.

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“Say bye to infinite display time and hiya to retro stylish with this tremendous trendy system for real-world adventures,” stated the corporate in a press launch.

Hopefully, Barbie and HMD’s different new telephones arrive in time for some summer season enjoyable.

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