Boss Women Media's Marty McDonald Is Making An Impact

Boss Ladies Media’s Marty McDonald Is Making An Impression

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For Black Ladies’s Historical past Month, we’re highlighting Magic Makers who’re leaving indelible marks in entrepreneurship, leisure, and music, and we predict Marty McDonald is an ideal match.

Supply: Amazon

The Dallas-based entrepreneur and designer is the founder and CEO of Boss Ladies Media, a web-based hub for profession and business-minded girls who wish to succeed and create a tribe to lean on. Not solely that, however she’s the creator of the Elle Olivia life-style model that was impressed by her want for illustration for her oldest youngster. Now present in over 400 Goal shops, Elle Olivia is immersing little Black women right into a world of BIG prospects through attire, books, experiential play facilities, and parental training.

All of the whereas she’s making an influence and inspiring girls to go confidently within the route of their goals, she’s residing hers as a devoted spouse and mother of three.

BOSSIP just lately chatted with McDonald about her bustling enterprise, the Dallas entrepreneurship scene, and her expertise working with the likes of Amazon.

As we proceed highlighting sistas slaying of their respective fields all through April, see our chat with this Magic Maker under.

–Dani Canada

BOSSIP: Let’s dive into Boss Ladies Media. I do know that is all about neighborhood constructing for you, how did it begin?

Yeah, completely. Actually it was 2016, I used to be in company America attempting to navigate the areas of imposter syndrome, not being seen or proven in management. And so me and a good friend determined that we wished to return collectively and create an area and a spot for girls who need extra. At the moment, I wasn’t even absolutely positive what that meant. I simply knew that I desired this modification. I desired to be round girls who wished development. I used to be in my twenties. I used to be navigating what it meant to be a frontrunner in company America. Why was there no more of me in company America? And so we created these brunch collection that basically allowed itself to catapult into us being across the synergies that we desired.

With that, in 2018, I made a decision to give up my company gig and pursue Boss Ladies Media as my full-time. And so I put all my efforts in and actually what that meant for me on the time … As a result of I didn’t even perceive what it meant in full transparency to construct a media firm in any respect. I simply knew that I used to be diving in to create an area and a spot for girls who wished extra, who wished to attach, who wished to be resourced, and who may develop collectively.

And from that, I bear in mind attending an occasion truly in LA, and I used to be actually on this area of tremendous energized, tremendous motivated, tremendous hungry to hustle, and so I used to be placing myself in areas and locations the place I may join with different girls who was doing simply that.

I flew out to LA, went to this convention that basically reworked my enterprise to be trustworthy. At this convention, I met the CEO of Sugarfina. We have been in a breakout session on the time, and the CEO of Sugarfina was speaking about how Sugarfina created these taboo gummy bears. Properly, rewind a few months whereas I used to be nonetheless in my company gig, I had learn this Nielsen information report known as “Black Woman Magic is Actual.” And it talked in regards to the shopping for energy of Black girls. And by 2022, Black girls would be the highest spending shopper out of any ethnicity and race, however manufacturers weren’t taking note of her. Neither was she the principle audience for manufacturers.

And in order this girl is sitting on this panel speaking in regards to the gummy bears that they create at this high-end confectionary retailer. I assumed on the finish of this dialog, I’m going to go as much as her and I’m going to pitch to her this concept the place she ought to create a gummy bear known as “Black Woman Magic.”

And so I’m going as much as her and I’m going, “Hey, my identify’s Marty McDonald. I’m the CEO of Boss Ladies Media. Boss Ladies Media is an offline on-line girls’s empowerment neighborhood and media firm. Have you ever ever heard of Black Woman Magic?” And her response to me was, “Can I say that out loud?” Now, that is pre-George Floyd and the world was naive to what Black tradition was actually, proper? And I do know Black Woman Magic is a rallying name. There’s a shopping for energy within the habits of Black girls, and I wager you don’t even have her as a audience. And in order I continued to share, I stated, “Hey, you must create this gummy bear known as “Black Woman Magic. “I’ll carry all of the Black girls to Sugarfina throughout the US and we may host and create occasions.” She goes, “Ship me an electronic mail. It’s contact@Sugarfina.”

And I’m going residence, I’m so impressed and I’m so extremely motivated to essentially take this model that I’ve created and make it a media firm and take it to the following stage. I despatched her a pitch deck that basically reworked my enterprise. It took her six weeks to reply. She responded, we get on a name, I pitched her the thought. She agreed. And that following 12 months, Boss Ladies Media went on tour at Sugarfina places at 5 throughout the US and we hosted a tour known as Black Woman Magic.

And that was actually the beginning and starting of Boss Ladies Media, and we have been now not this native model. We had created a nationwide footprint in area and other people confirmed up for us, and we related with all of those girls in so many various cities throughout the US and that’s actually what allowed us to broaden our connection and our assets for our neighborhood.

You’re not solely the CEO of Boss Ladies Media, you even have your Elle Olivia model in 400 Goal places, which is big. Discuss to me about constructing that from the bottom up and the way you keep motivated with constructing as a result of I do know entrepreneurship will not be straightforward.

My goodness. By no means. And in order I’ve created this actually service area enterprise, it’s allowed me to essentially suppose by means of what I wished my product base to be, however by no means in one million years did I believe I used to be going to go create a youngsters’s model in any respect.

And so Elle Olivia is a way of life model for Black and brown little women to see themselves, their chance, to see the illustration of the garments that they put on, the books that they learn, and the parental assets that we share and we’re actually simply getting began. We’re simply tapping the floor of what we will do and the influence that we will make.

However lengthy story quick, the model was created from me getting pregnant with my first daughter in 2020 as a result of it was such an isolating time to be pregnant. And after I was 24 weeks pregnant, she was identified with congenital diaphragmatic hernia, which mainly meant that her spleen, her liver, and her gut have been in her chest and her lungs weren’t absolutely in a position to develop. And so we needed to have surgical procedure when she was born that led us to be within the NICU for about 35 days for her lungs to heal correctly.

Throughout that point of our NICU expertise, we noticed that illustration and advocacy usually are not synonymous with each other and that to ensure that my daughter to see herself on this world, I’ve to indicate her and train her each as a result of merely we didn’t see lots of people within the NICU in management that regarded like us. There weren’t a ton of Black medical doctors; as a matter of reality, we didn’t see one Black physician. There weren’t a ton of Black and brown individuals that basically may lead the cost. And us displaying our daughter that something was doable as a result of we expertise a lot within the healthcare system, there are such a lot of disparities and social injustices. And so it led me to wish to create one thing so my daughter may see herself, that her pores and skin issues, that her hair issues, the entire issues that basically permit her to know her full value afterward.

And so I went out on a quest and I noticed that there was an enormous white area out there and there wasn’t plenty of Black and brown illustration fashions and characters that little women may lean into and see themselves in. And in order that’s how Elle Olivia was shaped. It was shaped out of us having this actually hardship expertise within the NICU of not seeing ourselves, however then additionally on the flip facet of that, making certain that the challenges that my husband and I face, that she wouldn’t should face that as a result of she would know that she might be something she wished and we’re not simply saying it, but in addition displaying it to her.

And in order that’s actually been the motivation behind it. Have I skilled challenges of constructing a model that’s lower than two years outdated and getting it in Goal? Completely. The checklist goes on from not being  in a position to financially steward this firm to not having advocates and areas and [initially] locations of producing to name on. Black persons are within the area of producing. We’re not white-labeling a product. We’re designing this product, getting it manufactured, lower and sewn. This isn’t a licensed model, we’re doing each single factor, we’re delivery all the things in. However the motivation behind it’s, if I can rework the way in which a toddler sees herself —And also you higher consider a toddler understands how she’s seen…

They completely do.

How do we all know? As a result of each time we see someone publish their little lady in Elle Olivia, the little lady says, “Mommy, daddy, she seems to be like me. That’s me.” Whether or not it’s the 2 puffs within the hair or the braids and the beads that she has within the garments of the character. These little women see themselves rapidly they usually see themselves now. And in order that’s the motivation behind it. That’s the factor that retains me going is that I’m reworking the way in which generations of little women are going to see themselves. I’m serving to to essentially go in opposition to the stigmas of how Black little women are seen on this world. And I’m showcasing it in a method that’s optimistic and exquisite and aspirational and showcasing massive prospects at a really younger age.

One factor I  admire about your story is that you just’re doing this in Dallas, Texas. When individuals take into consideration Black enterprise, they consider cities like Atlanta or Washington, D.C. What’s the Black enterprise scene like in Dallas?

 

I believe that it’s a metropolis with unseen Black companies, [a lot of] untapped Black companies. We noticed that with Amazon. These girls that have been in that room primarily represented Dallas. And after I take into consideration a number of the manufacturers that have been there, just like the Cookie Society, she has 4 places in Dallas. She’s an untapped enterprise proprietor whose story is simply going to proceed to explode and other people will know her identify. There have been simply so many unimaginable companies in that room. And so the Dallas entrepreneurial scene, I believe it’s simply getting began. I believe that Dallas can be a type of marketplaces 10, to fifteen years from now that individuals will wish to faucet into. However we’re the trailblazers which can be making the imprint for the potential for others to return alongside. We’re showcasing to this metropolis that Black girls are the main pressure in entrepreneurship. Take note of us, give us the assets, give us the funds. We’re tearing down the doorways, breaking the glass ceiling in order that we carry others alongside and we will make it just a little bit simpler. I believe that the panorama is totally different than in Atlanta and DC for positive. However we’re those that get to jot down the historical past and get to showcase to others that it’s doable. In a metropolis that doesn’t essentially at all times appear like us, and the assets usually are not pretty dispersed, we’re getting to jot down the principles, and I believe it’ll be an unimaginable story to learn alongside the way in which.

 Let’s speak in regards to the Amazon Black Enterprise Accelerator and Boss Ladies Media Founder’s Breakfast. How did it come about? 

We examined this program final 12 months once we hosted our summit in September, and we examined it with Pinky Cole as our keynote speaker. And we had a summit of virtually 2000 girls, however 200 girls purchased VIP tickets to go deeper on their enterprise. And I assumed, “These girls on this room, they’re motivated in another way. They don’t have an concept. They’re within the center and within the thick of their enterprise, in order that they must be with people who find themselves on the identical stage.” As an entrepreneur, it may be hella lonely. And as an entrepreneur, you want to have the ability to faucet in and name and join with individuals who have been or are in your journey with you. I believe that’s what makes the panorama just a little bit simpler and issues just a little bit smoother. You are able to do it by your self, nevertheless it’s significantly better when you might have a tribe you could name and lean into.

And so for me personally, after I noticed and skilled that, I knew that that is what we wanted to create in a really bespoke method. I knew it as a result of I additionally skilled it. Probably the most invaluable a part of my enterprise and the factor that I maintain is the people who I can name on. And also you higher consider I’ve some people who I’ve constructed relationships with alongside the way in which that I can faucet into and that I can name that has helped make it a lot simpler than me doing any of this on my own.  And I assumed that if I may create a room and stack a room with girls who may do this for one another, that may be game-changing. Then additionally tapping into the truth that there’s such a superpower with Black girls doing it collectively, and in a method that’s not imply lady. In a method that desires to essentially assist elevate you as you rise. I believe that we will present the world a lot extra collectively.

That’s why it was created and the way it was created. After which Amazon has been a associate of ours since 2021, and they also have been 1000% the fitting associate for us to proceed to create this momentum and to create these conversations with, particularly as we take into consideration Black girls product-owned companies. There are plenty of Black service-based firms. It takes a distinct sort of capital to create a product-based enterprise. And so them being a associate to lean in and say, “Hey, we have now all of those different unimaginable Black-owned companies which have been unimaginable sellers of Amazon. Let’s carry them right into a room and train them how they will additionally do the identical. Make the occasion simply invaluable.” Then as I considered it, I used to be like, “Who else additionally must be within the room?” Not simply the sellers, but when we may get some buyers within the room, some media within the room to inform the tales, after which influencers within the room that may assist promote these companies, it can develop into a win-win alternative for these girls who’re standing and attempting to go from $250,000 in income to half one million, from half one million to a, they meet their first million greenback 12 months this 12 months as a result of they have been planted in that room they usually got assets that basically made influence for his or her enterprise. And that’s my hope for these girls that have been within the room, and I felt like that was the vitality that was created within the room as nicely.

Amazon

Supply: Amazon

I believe you made a terrific level about having a tribe and having sisterhood in Black enterprise. Discuss to me just a little bit about tribe and sisterhood and Black enterprise and the way that’s been useful to you and useful for girls who’re in Boss Ladies Media.

I began Boss Ladies Media, and I didn’t know anyone. I didn’t have any connections. I didn’t have a ton of {dollars} or funds. I didn’t have some wealthy individual that was funding me. I actually discovered all the things alongside the way in which with grit, willpower, and a ton of imaginative and prescient. And if I had a tribe my pathway would’ve been just a little bit simpler. There’s nothing mistaken with creating a neater pathway. You don’t should get all the things out of the mud, And so I believe that if all of us unite collectively, that’s what we will do for each other. I believe that there’s a lot energy in having the ability to say, “Hey, I do know Dani from BOSSIP. Let me name her and she or he if she’ll be fascinated about protecting your story.” That price me completely nothing. However then as I’m connecting and sharing my contact of Dani with that enterprise proprietor, then you must do your half too, proper? It’s important to perceive the integrity of what I simply shared with you. It’s important to present up, and if we’re all talking the identical language and needing the identical factor, then let’s use the identical assets to get there all quicker collectively as a result of we’re not taking away from anyone with the billions of individuals on this world that may be our shopper. We’re serving to amplify and actually propel ahead the messaging of what we will do as a collective.

Completely. Lastly, what’s subsequent for Boss Media and your model Elle Olivia? What do you see for 2024?

For Boss Ladies Media particularly, I see us persevering with to create these bespoke moments for girls to be resourced in such a radical method and to attach collectively. I don’t suppose that we’ve double-tapped on that sufficient. Resourced in a method that transforms companies and lives of entrepreneurship to constructing enterprises and connects it in a method that permits us to create neighborhood like by no means earlier than.

For Elle Olivia, we’re so excited to proceed the enlargement. We can be persevering with our partnership with Amazon and what that appears like for a particular capsule that we’ll announce quickly. After which simply persevering with to construct our footprint of being a family identify and within the family of Black and brown little women and white lady allies from the angle of this character, Olivia, and the work that she’s doing to remodel how little women see their massive chance.

We’re excited for what 2024 goes to carry. It’s going to be a development 12 months for us, and it’s going to permit a ton of enlargement as we gear up into 2024 and broaden into 2025!

 

@MartyMcDonald 

@BossWomenMedia

@ElleOlivia 

 



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