Why Gen Z Yearns for Chinese-Manufactured Glycine

Why Gen Z Yearns for Chinese language-Manufactured Glycine


You could by no means have considered or heard concerning the meals additive glycine, however it’s all Gen Z can speak about on TikTok.

That is as a result of a glycine manufacturing firm in China known as Donghua Jinlong Chemical has proven up in folks’s For You feeds because of its high-energy movies promoting the mundane compound — a tiny molecule present in meals like plain-old tofu — and folks can not look away.

Glycine is an amino acid produced by the human physique and naturally happens in some meals. Artificial variations will also be added to meals merchandise and dietary supplements. Analysis revealed by the Nationwide Library of Medication reveals some proof that glycine might have varied well being advantages, like treating gastrointestinal points and stopping liver injury.

This often-overlooked additive started grabbing folks’s consideration after a TikTok web page that seems to be related to Donghua Jinlong marketed the product and the corporate’s “well-established model.”

“Unlock Donghua Jinlong’s meals grade glycine in 2024,” a voiceover proudly declares within the March video as pictures of a manufacturing facility sweep via: “Appropriate as a taste enhancer, sweetener, and dietary complement. Additionally utilized in pickles, candy sauces, soy sauce, vinegar, and juices to enhance style.”

The video touched Gen Z, and glycine has grow to be an absurdist joke among the many technology. The TikTok web page’s hottest video has over half one million views, and customers are going to nice lengths to declare their love for industrial food-grade glycine — posting pretend infomercials, creating parodies mimicking the firm’s personal TikTok movies, and producing EDM tracks devoted to glycine.

There’s even a time period for followers of the product: glycine girlies.

“The kids yearn for the glycine,” one remark mentioned in response to the techno glycine tune.

And not less than one US firm has waded into the meme.

In response to the advert for Donghua Jinlong’s food-grade glycine, the official Smarties sweet web page pledged its assist: “no bc if i used to be going to make use of glycine that is who i’d get it from,” it wrote in a remark.

In response to tech journalist Louise Matsakis, who first reported on the meme, the corporate seems confused by the eye. In response to a request from one person for Donghua Jinlong to begin promoting hoodies, the corporate web page merely replied with “???”

A February report from the agency Analysis and Markets predicted that the amino acids trade will develop from $26.6 billion in 2023 to $39.4 billion by 2028.

Amino acids are “experiencing a surge, primarily fueled by their rising incorporation in practical meals, dietary dietary supplements, and prescribed drugs amidst heightened demand for wellness merchandise,” the analysis agency mentioned in a press launch.

It is unclear if the glycine girlies will assist with the expansion of this trade. However so long as there isn’t any TikTok ban, prepare for Sizzling Glycine Lady summer time.

Donghua Jinlong Chemical didn’t reply to a request for remark from Enterprise Insider.


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